challenge
Kleiner Perkins is one of the most recognizable venture capital firms in the world and a pioneer in investing in renewable and sustainable innovation. The team responsible for supporting young companies changing new markets in sustainable ways is its Green Growth Fund (GGF), which wanted to step up its communications efforts to seed new markets for its portfolio companies.
Assets
Working with pioneering technology companies in clean energy, IoT, mobility and food tech, the GGF team is at the nexus of innovation and sustainable venture capital. The Fund’s proximity to these world changers made them the ideal market evangelists for the challenges and opportunities on the road to a brave new world.
actions
- Generate insightful and prolific industry commentary.
- Build the Green Growth Fund’s brand presence via high-quality, high-visibility opportunities.
- Leverage trends, underlying commonalities and GGF partner insights.
results
Just 12 months after GGF decided to increase its communications efforts, the team have become trusted industry experts on transformations in autonomous vehicles, foodtech, precision agriculture, Industrial Internet of Things (IIoT), machine learning, and a host of emerging innovations. The team has spoken with 50+ journalists, keynoted and been invited to speak at 20+ conferences and continues its efforts to build a more sustainable world.
Targeting startups and entrepreneurs that are ushering in the new sustainable, digital economy
RESULTS
Elevation of GGF Partners as thought leaders in the sustainable innovation ecosystem
““Whether it’s innovation in food tech, autonomous mobility, machine learning or fintech, I usually find that Caroline and her team are at the center of the action. As we support young companies leading new markets in sustainable ways, that ability and agility has made Caroline a trusted ally.””